SEO FOR BEGINNERS
SEO from the beginning
Search Engine Optimisation the easy way
Search engine optimisation (SEO) is something that
theoretically you should plan BEFORE you open a website -
however - generally you would have no idea of it's existence
until after you have a website and you're wondering why on earth
you have no visitors and the only way you can find your website
is by typing it's entire name into Google. Of course you could
have been lucky and found yourself a good webdesigner who knows
a thing or two about SEO and incorporated it into your website
design/content/layout right from the very start, but then you
probably wouldn't be reading this!
You are going to need a degree of coding knowledge if you are
going to apply changes/improvements to your website pages,
although I will try to make all examples as easy to understand
as possible which includes interpreting various SEO practices
into a methodology which is understandable yet not exactly
precise for the SEO thoroughbred, after all we're only covering
the basics first and understanding them is paramount.
SEOing your website can be considered a checklist. As you go
through your pages you can say to yourself "I do that", "I don't
do that", "I do that" etc and then apply any changes necessary -
if you WANT to.
It is advisable to apply as many changes as you can although it
may not be necessary to apply everything in order to obtain your
goal, once at the top you may wish to stop for a while and deal
with all those customers!
What is SERPS?
The search engines (Google/Yahoo/MSN etc) have to put websites
into some kind of order of importance and to do this they use a
complicated mathematical algorithm which basically reads the
content of your website and compares it to all the other
websites of a similar nature - and ranks them accordingly. This
algorithm is made up of many parts and if you can satisfy
any/all of these parts then your website will feature more
prominently in the results, which are known as SERPs (Search
Engine Result Positions).
Note: We'll stick with Google for the majority of examples as it
is by far the busiest search engine and can result in as much as
92% of your website's traffic (according to various sources).
SEO Goals
The goal of SEO is to bring (quality) visitors to your website via the search
engine results (SERPs) so when someone types a search into
Google it will return your website at the top of the page. The
principle behind it is to make your pages friendly to the search
engines by giving them exactly what they are looking for, and
you will then be ranked accordingly. So what are the search
engines looking
for? - well THAT is SEO!
Jargon Busting
Search Engines = Google/Yahoo/MSN/Live/Ask etc etc
SEO = Search Engine Optimisation
SEOing = Applying SEO to your website pages
SERPs = Search Engine Result Positions
SE's = Search Engines
SEF = Search Engine Friendly
Keywords = The main words that pertain to your website, product
or sevice.
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Basic
SEO tips
SEO for beginners
hosting
domain names
domain age
www or non-www
page titles
friendly URLs
description meta tag
keyword meta tag
h1 tags
images
heading tags
keyword density
keyword research
SEO tools
static navigation
absolute URLs
CSS
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